South-west London: 24% of homes sell within three months
Only around one in four homes in south-west London sells within three months of going on the market, with west London at 19% and north-west London at 16% (Zoopla).

Only around one in four homes in south-west London sells within three months of going on the market. In west London it's 19%, and in north-west London 16%, according to new Zoopla analysis of homes listed between April and June.
Zoopla also found that homes needing a price cut are around half as likely to find a buyer in that time.
On the public portals, that wait is visible to everyone. The days on the market add up, every reduction is recorded, and the listing history follows the home.
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Source: Zoopla, via Property Industry Eye, 21 Oct 2026.
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