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    South-west London: 24% of homes sell within three months

    Only around one in four homes in south-west London sells within three months of going on the market, with west London at 19% and north-west London at 16% (Zoopla).

    Photo of a tiled London front path lined with box balls, with no sale board. Overlay text: 24% of south-west London homes sell within three months of listing. Source: Zoopla, via Property Industry Eye, Oct 2026.

    Only around one in four homes in south-west London sells within three months of going on the market. In west London it's 19%, and in north-west London 16%, according to new Zoopla analysis of homes listed between April and June.

    Zoopla also found that homes needing a price cut are around half as likely to find a buyer in that time.

    On the public portals, that wait is visible to everyone. The days on the market add up, every reduction is recorded, and the listing history follows the home.

    Selling a home works differently now. With Hidden Homes, you list your home privately and for free. There are no public listings and no upfront fees. Verified agents compete to sell your home, and you stay in control.

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    Source: Zoopla, via Property Industry Eye, 21 Oct 2026.

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