Prime London: 11.1% off asking after 6–12 months on the market
Prime London homes that took six to 12 months to sell went for 11.1% below their original asking price on average, against 3.8% for homes that sold within three months (LonRes, via Property Industry Eye).
Prime London homes that stayed on the market for six to 12 months sold for an average of 11.1% below their original asking price between July and September, according to LonRes. Homes that sold within three months gave up just 3.8%.
LonRes also found prime London prices down 7.1% on a year earlier in September, with price reductions 42.6% above the 2015–2024 average.
On the public route, every week on a portal is visible. Buyers can see how long a home has been listed and every price cut along the way. That history becomes part of the negotiation.
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Source: LonRes, via Property Industry Eye, 22 October 2026.
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