Homes with a price cut took 103 days to agree a sale against 24 days without
Chris Watkin's analysis of around 2 million UK home sales found that homes reduced before selling took 103 days to reach sale agreed, against 24 days for homes never cut, and ended 7.7% below their original asking price (Property Industry Eye, 11 Nov 2026).
Homes that sold without a price cut reached sale agreed in 24 days on average. Homes that were reduced first took 103 days.
That's from Chris Watkin's analysis of around 2 million UK home sales over the past two and a half years, published by Property Industry Eye. Reduced homes also ended further from their original asking price: 7.7% below on average, against 0.2% for homes that were never cut.
On a public listing, every one of those weeks shows. The "reduced" banner, the days on market, the old asking price: anyone can see them, your neighbours included, and so can every buyer deciding what to offer.
Selling a home works differently now. With Hidden Homes there is no public listing. No 'days on market' counter and no 'reduced' banner. Only verified local agents see your home. You stay in control.
Source: Chris Watkin analysis, via Property Industry Eye, 11 Nov 2026.
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